Privacy Policy
We greatly appreciate your interest in our company. Data protection is of particularly high importance to the management of Mersmann Design GmbH & Co. KG. The use of the internet pages of Mersmann Design GmbH & Co. KG is generally possible without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Mersmann Design GmbH & Co. KG. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this privacy policy informs data subjects of their rights.
As the controller responsible for processing, Mersmann Design GmbH & Co. KG has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions can in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.
Definitions
This privacy policy is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our intention is for this privacy policy to be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
In this privacy policy, we use, among others, the following terms:
a) Personal data
Personal data refers to any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on personal data, whether or not by automated means. This includes collecting, recording, organising, structuring, storing, adapting or altering, retrieving, consulting, using, disclosing by transmission, dissemination or otherwise making available, aligning or combining, restricting, erasing or destroying personal data.
d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting their future processing.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person – in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that the data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or data controller
The controller or data controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Recipient
A recipient is a natural or legal person, public authority, agency or another body to whom personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the course of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.
Name and Address of the Controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:
Mersmann Design GmbH & Co. KG
Roggenmarkt 4
48143 Münster
Germany
Tel: +49 (0) 251 42644
Email: info@mersmann.com
Website: www.mersmann.com
For any questions or suggestions regarding data protection, data subjects may contact:
Tim Mersmann
Tel: +49 (0) 251 42644
Email: tim@mersmann.com
Cookies & Data Collection
Use of Cookies
The websites of Mersmann Design GmbH & Co. KG use cookies. Cookies are small text files that are stored on a computer system via a web browser.
Many websites and servers use cookies. Most cookies contain a cookie ID—a unique identifier composed of a character string that allows the websites and servers to recognise the specific browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other browsers that contain different cookies. A particular browser can be recognised and identified via its unique cookie ID.
By using cookies, Mersmann Design GmbH & Co. KG can provide users of this website with more user‑friendly services, which would not be possible without the setting of cookies.
A cookie allows us to optimise the content and offerings on our website in accordance with the user’s interests. Cookies allow us to recognise returning users of our website. The purpose of this recognition is to make the use of our website more convenient for users. For example, a user does not have to re‑enter their access details each time they visit the site, as this is handled by the website and the cookie stored on the user’s computer. Another example is the online shopping cart function: the online shop remembers which items a customer added to the virtual cart using a cookie.
Data subjects can prevent our website from setting cookies at any time via an appropriate setting in the browser used and thereby permanently object to the setting of cookies. Additionally, cookies already set can be deleted at any time via the browser or other software programs. This is possible in all common browsers. If the data subject deactivates the setting of cookies in the browser used, not all functions of our website may be fully usable.
Collection of General Data & Information
Each time a data subject or an automated system accesses the website of Mersmann Design GmbH & Co. KG, a number of general data and information is recorded. These general data and information are stored in the server’s log files. The data collected may include:
1. the type and version of browser used,
2. the operating system of the accessing system,
3. the referring website (also known as "referrer"),
4. the sub‑pages that were accessed on our website,
5. the date and time of access,
6. an Internet Protocol (IP) address,
7. the Internet service provider of the accessing system, and
8. other similar data and information used to prevent risks in case of attacks on our IT systems.
Mersmann Design GmbH & Co. KG does not draw conclusions about the data subject when using this general data and information. Instead, this information is needed to:
1. ensure the content of the website is delivered correctly,
2. optimise the content and advertising for our website,
3. ensure the ongoing functionality of our IT systems and website technology, and
4. provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.
This anonymous data and information is analysed by Mersmann Design GmbH & Co. KG both statistically and with the aim of increasing data protection and data security within our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data from server log files is stored separately from all personal data provided by a data subject.
Registration on our Website
Data subjects have the option to register on the controller's website by providing personal data. Which personal data are transmitted is apparent from the input forms used during registration. The personal data entered are collected and stored by the controller solely for internal use and for its own purposes.
When a data subject registers, the IP address assigned by the Internet service provider (ISP), along with the date and time of registration, are also recorded. This is done to prevent misuse of our services and, if necessary, to enable investigation of any offences that may occur. The storage of this information is therefore necessary to protect the interests of the controller. This data is not shared with third parties unless there is a legal obligation or it is required for prosecution.
Registration is voluntary and intended to allow registered users to access services or content that can only be offered to registered users. Registered users may modify or delete their personal data at any time.
The controller will provide data subjects with information about which personal data are stored upon request, and will correct or delete personal data at the data subject's request, provided there are no legal retention requirements. All staff members of the controller are available as contacts in this context.
E‑mail Advertising and Newsletter Subscription
If you subscribe to our newsletter, we use the data you provide—either during sign-up or separately provided by you—to send you our email newsletter regularly, based on your consent under Article 6(1)(a) GDPR.
You can unsubscribe from the newsletter at any time by contacting us via the provided contact option or by clicking the unsubscribe link in the newsletter. After you unsubscribe, we will delete your email address unless you have explicitly consented to further use of your data, or we retain lawful use for which we inform you in this policy.
The option to subscribe to our newsletter is available on the website. The personal data transmitted when ordering the newsletter are collected via the corresponding sign-up form.
The newsletter is only delivered if the subscriber has (1) a valid email address and (2) has registered for the newsletter. A confirmation email (double-opt-in) is sent to the email address during first-time registration to verify that the owner of the email address has authorised subscription to the newsletter.
When registering for the newsletter, we also store the IP address assigned by the ISP and the date/time of registration. This is necessary to trace any possible misuse of the email address and legally protect the controller.
Personal data collected during newsletter registration are used solely for newsletter delivery. Subscribers may also be informed by email about technical or service changes related to the newsletter. No personal data collected via newsletter is shared with third parties. Subscribers can cancel at any time. Withdrawal of consent will result in immediate deletion of their personal data. We consider newsletter unsubscription as withdrawal of consent.
Newsletter Tracking
Our newsletters contain tracking pixels—small embedded graphic elements in HTML emails that log and analyse whether and when an email was opened and which links were clicked. This allows statistical evaluation of campaign performance. Data collected in this way are used by the controller to optimise newsletter delivery and tailor future content more closely to users’ interests. These personal data are not passed on to third parties. Data subjects may jederzeit withdraw their consent given explicitly via the double-opt-in process. Following a withdrawal, such personal data will be deleted. Canceling the newsletter is interpreted automatically as withdrawal of consent.
Contact via the Website
Due to legal requirements, our website provides information that enables quick electronic contact and direct communication with our company, including a general email address. When a data subject contacts the controller via email or a contact form, their personal data are stored automatically. This voluntary provision of data is used solely for the purpose of communication or processing a request. These data are not shared with third parties.
Blog Comment Function
The Mersmann Design GmbH & Co. KG blog allows users to leave comments on blog posts. When a data subject leaves a comment, the comment content, timestamp, and chosen username (pseudonym) are stored and published. Additionally, the ISP-assigned IP address is logged. This is done for security reasons and to enable legal defence in case a comment violates rights. These personal data are not shared with third parties unless legally required or necessary for legal defence.
Subscription to Blog Comments
Users may subscribe to comments under a blog post to receive follow-up comments via email. If chosen, the controller sends a confirmation email via the double-opt-in process to verify the email owner truly signed up for this feature. Subscription can be cancelled at any time.
Routine Deletion and Blocking of Personal Data
The controller processes and stores personal data only as long as it is required to fulfill the purpose of storage, or as prescribed by EU or national regulations. Once the purpose no longer applies or retention periods have expired, personal data are routinely blocked or erased in accordance with legal requirements.
Rights of the Data Subject
Every data subject has the following rights under the General Data Protection Regulation (GDPR):
a) Right to confirmation
Each data subject has the right to obtain confirmation from the controller as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they may contact our Data Protection Officer or another employee of the controller at any time.
b) Right of access
Each data subject has the right to obtain from the controller, at any time and free of charge, information about the personal data stored concerning them and a copy of that information. The GDPR also entitles the data subject to the following details:
· the purposes of the processing,
· the categories of personal data concerned,
· the recipients or categories of recipients to whom the personal data have been or will be disclosed,
· if possible, the envisaged period for which the personal data will be stored or, if not possible, the criteria used to determine that period,
· the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing, or to object to such processing,
· the right to lodge a complaint with a supervisory authority,
· where the personal data are not collected from the data subject, any available information as to their source,
· the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved as well as the significance and envisaged consequences of such processing for the data subject.
If a data subject wishes to make use of this right of access, they may contact our Data Protection Officer or another member of staff of the controller at any time.
c) Right to rectification
Every data subject has the right to request immediate correction of inaccurate personal data concerning them. Furthermore, they have the right, taking into account the purposes of the processing, to request completion of incomplete personal data — including by means of providing a supplementary statement.
If a data subject wishes to exercise this right, they may contact our Data Protection Officer or another employee of the controller at any time.
d) Right to erasure (right to be forgotten)
Every data subject has the right to request from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies and insofar as the processing is not necessary:
· the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed,
· the data subject withdraws consent on which the processing is based, and there is no other legal ground for the processing,
· the data subject objects to the processing under Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing under Article 21(2) GDPR,
· the personal data have been unlawfully processed,
· the personal data must be erased to comply with a legal obligation under Union or Member State law to which the controller is subject,
· the personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
If one of the above applies and a data subject wishes to request the erasure of personal data stored by Mersmann Design GmbH & Co. KG, they may contact our Data Protection Officer or another member of staff at any time. The Data Protection Officer will arrange for the erasure to be carried out immediately.
Where the controller has made the personal data public and is obliged pursuant to Article 17(1) GDPR to erase it, the controller shall, taking account of available technology and the cost of implementation, take reasonable steps to inform other controllers processing the personal data that the data subject has requested the erasure of any links to, or copies or replications of, those personal data.
e) Right to restriction of processing
Every data subject has the right to request restriction of processing from the controller where one of the following conditions applies:
· the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify its accuracy,
· the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead,
· the controller no longer needs the personal data for the purposes of processing, but the data are required by the data subject for the establishment, exercise or defence of legal claims,
· the data subject has objected to processing pursuant to Article 21(1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.
If one of the above applies, and a data subject wishes to request restriction of personal data stored by Mersmann Design GmbH & Co. KG, they may contact our Data Protection Officer or another member of staff at any time.
f) Right to data portability
Every data subject has the right to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the current controller, where the processing is based on consent or on a contract and is carried out by automated means.
Furthermore, in exercising their right to data portability, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that the rights and freedoms of others are not adversely affected.
To exercise the right to data portability, the data subject may contact our Data Protection Officer at any time.
g) Right to object
Every data subject has the right to object, on grounds relating to their particular situation, at any time to processing of personal data concerning them which is based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on those provisions.
Mersmann Design GmbH & Co. KG shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defence of legal claims.
If Mersmann Design GmbH & Co. KG processes personal data for direct marketing purposes, the data subject has the right to object at any time to such processing, including profiling related to direct marketing. If the data subject objects to processing for direct marketing purposes, Mersmann Design GmbH & Co. KG will no longer process the personal data for these purposes.
To exercise the right to object, the data subject may contact our Data Protection Officer directly.
h) Automated individual decision-making, including profiling
Every data subject has the right not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision is:
· necessary for entering into or performance of a contract,
· authorised by Union or Member State law, or
· based on the data subject’s explicit consent.
If the decision is necessary for entering into or the performance of a contract or based on explicit consent, Mersmann Design GmbH & Co. KG shall implement suitable measures to safeguard the rights and freedoms of the data subject, including the right to obtain human intervention, express their point of view and contest the decision.
i) Right to withdraw consent
Every data subject has the right to withdraw consent to the processing of their personal data at any time.
To exercise this right, the data subject may contact our Data Protection Officer or another member of staff of the controller at any time.
Privacy policy regarding the use of Facebook
The data controller has integrated components from the company Facebook into this website. Facebook is a social network.
A social network is an online social meeting place, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the Internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into Facebook at the same time, Facebook recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective visit to our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, for example the ‘Like’ button, or if the data subject posts a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as visiting our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before visiting our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains the settings options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
Facebook Pixel
We use Facebook's Facebook Pixel on our website. To do this, we have implemented a code on our website. The Facebook Pixel is a snippet of JavaScript code that loads a set of functions that allow Facebook to track your user actions if you have come to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and cannot be viewed by us and is only used for advertising purposes. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.
We only want to show our services and products to people who are genuinely interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (provided they have allowed personalised advertising) see relevant advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.
If you are logged into Facebook, you can change your advertising settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.
Privacy policy regarding the use of Google AdWords
The controller has integrated Google AdWords into this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google's search engine results and in the Google advertising network. Google AdWords allows advertisers to specify certain keywords in advance, which are then used to display an ad in Google's search engine results only when the user enters a keyword-relevant search query in the search engine. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and taking into account the previously specified keywords.
The operating company for Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertising on our website.
If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie is used to track whether certain subpages, such as the shopping cart of an online shop system, have been accessed on our website, provided that the cookie has not yet expired. The conversion cookie allows both us and Google to track whether a data subject who has accessed our website via an AdWords ad has generated a sale, i.e. completed or cancelled a purchase.
The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie stores personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the data subject's information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programmes.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.
Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/.
Data protection provisions regarding the use of YouTube
The data controller has integrated components from YouTube into this website. YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programmes, as well as music videos, trailers and videos created by users themselves, can be accessed via the internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google become aware of which specific subpage of our website is visited by the data subject.
If the data subject is logged into YouTube at the same time, YouTube recognises which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the data subject's YouTube account.
YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the same time as visiting our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before visiting our website.
The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.
Integration of the Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated into this website to display our Trusted Shops seal of approval and to offer Trusted Shops products to buyers after they have placed an order.
This serves to safeguard our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 (1) (f) GDPR. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided as part of order processing by a CDN (content delivery network) provider. Trusted Shops GmbH also uses service providers from the USA. An adequate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here: https://www.trustedshops.de/impressum/#datenschutz
When the Trustbadge is called up, the web server automatically stores a so-called server log file, which also contains your IP address, date and time of access, amount of data transferred and the requesting provider (access data) and documents the access. Individual access data is stored in a security database for the analysis of security incidents. The log files are automatically deleted no later than 90 days after creation.
Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered for product use is automatically checked using a neutral parameter, the email address hashed by a cryptological one-way function. The email address is converted into this hash value, which cannot be decrypted by Trusted Shops, before transmission. After checking for a match, the parameter is automatically deleted.
This is necessary for the fulfilment of our and Trusted Shops' overriding legitimate interests in providing buyer protection linked to the specific order and transactional evaluation services in accordance with Art. 6 (1) (f) GDPR. Further details, including information on how to object, can be found in the Trusted Shops privacy policy linked above and in the Trustbadge.
Payment method: Privacy policy for PayPal as a payment method
The controller has integrated components from PayPal into this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal enables online payments to be made to third parties or payments to be received. PayPal also performs trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects ‘PayPal’ as the payment option during the ordering process in our online shop, the data subject's data is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
The personal data transmitted to PayPal usually includes first name, last name, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. Personal data related to the respective order is also necessary for the execution of the purchase contract.
The purpose of the transfer of data is to process payments and prevent fraud. The controller will transfer personal data to PayPal in particular if there is a legitimate interest in the transfer. The personal data exchanged between PayPal and the controller may be transferred by PayPal to credit agencies. The purpose of this transfer is to verify identity and creditworthiness.
PayPal may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data is to be processed on behalf of PayPal.
The data subject has the option of revoking their consent to the processing of personal data by PayPal at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
PayPal's applicable data protection provisions can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Payment method: Data protection provisions for Klarna as a payment method
In order to offer you Klarna's payment methods, we may transfer your personal data in the form of contact and order data to Klarna during the ordering process so that Klarna can assess whether you are eligible for their payment methods and offer you suitable payment methods. The processing of your transmitted personal data is carried out in accordance with Klarna's privacy policy: https://www.klarna.com/international/privacy-policy/
Legal basis for processing
Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. Such processing operations are permitted in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 of the GDPR).
Legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the performance of our business activities for the benefit of all our employees and shareholders.
Duration for which the personal data is stored
The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of a contract.
Legal or contractual provisions for the provision of personal data; necessity for the conclusion of a contract; Obligation of the data subject to provide personal data; possible consequences of failure to provide data
We would like to point out that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must then process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.
This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer in Munich, in cooperation with data protection lawyer Christian Solmecke.
Further information and the option to manage your cookie settings can be found here.
Tracking tool E-Tracker:
Analysis tools and advertising Etracker
etracker
This website uses the analysis service etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.
Etracker enables us to analyse the behaviour of our website visitors. To this end, etracker collects, among other things, your abbreviated IP address, geo-information (maximum city level), log files and other information that your browser transmits to our web server when you visit the website. This enables us to measure website interactions such as dwell time, conversions (e.g. registrations, orders), scroll events, clicks and page views of the website visitor. These interactions are assigned to the website visitor for the duration of the current day so that they are recognised when they visit again. After the end of the day, visitor recognition is no longer possible.
Without your consent, no cookies will be stored in your browser and no information will be read from the memory of your end device. The cookie-free use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. The rights and fundamental freedoms of the data subjects are safeguarded. The IP address is anonymised as early as possible during analysis with etracker, and visitor recognition is only possible for the duration of the current day.
If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.